Some projects demand more attention than others. The Real Simple project was one of them. Casabella was rewarded for producing a whole new line of cleaning products for the Meredith Corporation magazine, Real Simple. This brand is distinguished by its clean, uncluttered layout and photos, which was the first thing to translate into our products. Besides that, they requested to have an "aha" moment in the products. So I created handle inserts to make life easier for the consumers. The inserts were dusters, grout brushes, and scrubbers. For the dusters, it had very narrow dusters long inserts. The mops had scrubbers inserts for the stubborn stains, and for brooms, it had shorter dusters to clean the last line of dust left in front of the dustpan lips.

To accomplish this project, I needed to travel nine times to China. Those trips were for delivering projects, checking molds first shots, and finally, reviewing the outcome of everything.